✨your creative rotisserie ✨

comedy. culture. Commerce.

Comedy writer-director. Brand builder.

I build brands people care about, and write and direct comedy people watch, intentionally.

“Sam Jones translates behavior into comedy that performs.” —Bernice Chao, Unilever

Disclaimer: Work featured reflects projects developed in collaboration with teams at Paramount and prior roles. Views are my own.

43.2994° N

New York 🥯

74.2179° W

New Work

Work That WERKS

A man sitting on a beige sofa in a cozy room, eating a large burger with lettuce, tomato, and other toppings. On the table in front of him are a Burger King paper bag, a drink, and onion rings. The room has colorful pillows, flowers, and plants.

Burger King + TDS

One flame-grilled burger. Two very different definitions of “fire.”

Louis Black and Josh Johnson bring their generational differences to the table. I shaped the tone and worked with talent on the performances, keeping the banter authentic and the brand in the conversation.

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A woman with dark hair and makeup holding a white Starbucks coffee cup with the logo visible, looking surprised or excited.

Gratitude, with a shot of Mo Heart.

I wrote, directed and creative directed this Starbucks campaign for RuPaul’s Drag Race, turning caffeinated affirmations into a funny, human reminder that we have a latte to be grateful for.

Starbucks + Mo Heart

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A man in a recording studio holding a cone-shaped ice cream in front of a large cardboard cutout of a woman with blonde hair, sunglasses, and mustache, during a recording session.

Even a cartoon needs the right representation.

Christian DelGrosso auditions as himself to become the voice of Drumstick’s mascot, DR. UMSTICK. Casting chaos ensues. I wrote, directed, and creative directed the spot, bringing the character to life though a very human desire to get the job.

NESTLE DRUMSTICK + Comedy Central

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