Good branding
hits a nerve.
In a saturated market, a great product isn’t enough. You need a brand that knows who it is, how it talks, and why anyone should care. that’s where I come in. I help brands move past “nice visuals” and “clever copy” into something sharper, Culturally fluent, emotionally sticky, and Impossible to confuse with anyone else.
my approach
Step 1:
Find the white space
What’s out there, what’s overdone, and what’s
weirdly still up for grabs.
step 2:
find the hook
Not your feature set. Your emotional truth. The thing someone would text their friend after seeing your brand.
step 3:
Build the voice
I write voices that flirt, jab, reassure, seduce - whatever the moment calls for. The kind you recognize before the logo appears.
Step 4:
Match the Mood to the Look
I partner with designers to make sure the tone doesn’t get lost in the pixels. Your typeface
shouldn’t be lying about who you are.
step 5:
Plug it into Culture
What do people care about right now? What’s funny, true, secretly emotional? That’s where we plant the flag.
YOU CAN BET YOUR BOTTOM LINE THAT:
Funny sells–when it’s not desperate • Tone is everything • Copy is design. Design is copy • Boring brands are just shy ideas in expensive packages • If I can swap your logo with your competitors and it still works, your brand is broken • Bold is responsible. Beige is risky • The best branding feels like someone you just met but already trust.
