Good branding
hits a nerve.
In a saturated market, a great product isn’t enough. You need a brand that knows who it is, how it talks, and why anyone should care. that’s where I come in. I help brands move past “nice visuals” and “clever copy” into something sharper, Culturally fluent, emotionally sticky, and Impossible to confuse with anyone else.
Audiences don’t want to be sold.
They want space. Choice. Ownership.
I work with brands at every stage of their identity crisis: startups figuring out who they are and how they sound, legacy brands trying to stay relevant, and passion projects held together by Canva and a divorce settlement. My clients range from cosmetics to caviar, and my role is the same every time: find the story, crack the tone, build the world. I develop voice, messaging, and brand platforms that feel like someone, not something.
If your product’s great but your brand still wears khakis - let’s talk.
DISCLAIMER: I’m expensive. And I’m worth it.
my approach
Step 1:
Find the white space
What’s out there, what’s overdone, and what’s weirdly still up for grabs.
step 2:
find the hook
Not your feature set. Your emotional truth. The thing someone would text their friend after seeing your brand.
step 3:
Build the voice
I write voices that flirt, jab, reassure, seduce… Whatever the moment calls for. The kind you recognize before the logo appears.
Step 4:
Match the Mood to the Look
I partner with designers to make sure the tone doesn’t get lost in the pixels. Your typeface shouldn’t be lying about who you are.
step 5:
Plug it into Culture
What do people care about right now? What’s funny, true, secretly emotional? That’s where we plant the flag.
YOU CAN BET YOUR BOTTOM LINE THAT:
Funny sells when it’s not desperate • Tone is everything • Copy is design. Design is copy • Boring brands are just shy ideas in expensive packages • If I can swap your logo with your competitors and it still works, your brand is broken • Bold is responsible. Beige is risky • The best branding feels like someone you just met but already trust.