sam jones who? ✨✨✨

Portrait of a young woman with short brown hair wearing a blue beret, white top with blue accents, and a blue bow tie, standing against a light mint green background.

Hi, I’m Sam Jones.
Not the famous filmmaker. That Sam has a penis and two Emmys.
I’m the other one.

I didn’t star in Flash Gordon, and I’ve never played anyone’s favorite character on Sex and the City.
But I did date someone who thought he was a Mr. Big.
(He wasn’t.)

My work happens behind the scenes.
Fewer red carpets, more email threads titled “final_final_USE_THIS_ONE.”
But that’s showbiz, babe.

I write and direct content people actually watch.
Not because it’s branded, but because it’s great.
The kind that slips past your defenses and flirts with your frontal lobe.

Brands are just people waiting for a personality.
Comedy is how I introduce them…
with a wink, a punchline, and a perfectly timed silence.

In my world, a toaster isn’t just a toaster.
It’s a portal to breakfast Bliss. (🙄)

My sweet spot is where art and commerce stop pretending they don’t know each other… and start making out in the corner.

My Approach
I do it all - concept to final cut.
But directing is where it all comes together: tone, timing, talent, taste.
I build worlds, shape performances, and turn scripts into something people actually want to watch (and send to their group chat). Too safe? Too sanitized? I’m not your girl. If it’s funny, sharp, and a little unhinged, I’m in.

Whether I’m pitching, rewriting on the fly, or directing a celebrity mid-meltdown because craft services ran out of 0.2% oat milk - I get the shot. I keep the tone buoyant, the ideas sharp, and the energy just one click above spiraling. It’s part vision, part emotional triage, part pretending I’m not internally screaming. It’s improv. It’s diplomacy. It’s making chaos look intentional. And I love it.

Creative Direction
Since 2018 I’ve been leading campaigns at Paramount Brand Studio - writing, directing, and shepherding ideas from pitch to post. I work with a team of people who are sharper, funnier, and more fearless than any algorithm, or agency org chart. We make the kind of work that sticks: funny, smart, and just uncomfortable enough to hit home.
You know, the stuff that makes people laugh and re-evaluate their life choices in under :30.

Branding
I work with brands at every stage of their identity crisis: startups figuring out who they are and how they sound, legacy brands trying to stay relevant, and passion projects held together by Canva and blind optimism. My clients range from cosmetics to caviar, and my role is the same every time: find the story, crack the tone, build the world. I develop voice, messaging, and brand platforms that actually feel like someone. not something.

If your product’s great but your brand still wears khakis, call me.
If you have a budget.
I am not cheap. And I don’t do trust falls.

Let’s TURN YOUR BRAND INTO THE MAIN CHARACTER.

Sam’s Three Best Pieces of Advice:

Be kind.

01

live like it’s your second chance.

02

own your crazy.

03