“Sam Jones is brilliant, fearless, and commercially sharp. she has that rare instinct for relevance that separates good creatives from great ones.” — Lorenzo Delpani, Former CEO, Revlon

Writer-Director. Creative Director. One-Stop Creative Shop.

Hi, I’m Sam Jones. Not the famous filmmaker - he has two Emmys and a penis. I have cultural wit, repeat brand partners, and a knack for making branded content people actually want to watch.

I live at the intersection where art meets commerce and starts making out in the corner. I used to think advertising was the tax you paid to get to the good part - the show, the music video, the RuPaul’s Drag Race finale. Then I started making ads and realized the best ones are the good part. The ones your close friend texts you with “this is so us.” That’s the bar I set for myself.

Since 2018 at Paramount, that bar has turned into repeat business. Starbucks is my favorite example: they were the crush that wouldn’t call back for years. Then their RFP landed on my desk. I studied their brand like a diary, found the cultural tension between caffeine and connection, and pitched a “Grande Gratitude” tie-in for RuPaul’s Drag Race. They bit. They’ve kept calling ever since, asking for me by name.

Domino’s, Burger King, Drumstick - same story. Brands come in for the culturally witty, relatable work, and stay because it performs. The insights are strategic, the humor’s intentional, and the ROI keeps the phone ringing. Turns out obsessive brand stalking pays off.

Sometimes I run the whole show: concept to script to directing. Other times I drop in modularly: writing, shaping tone, or directing a shoot. And sometimes it’s about zooming all the way out, building a brand’s world from scratch or rebranding one that got a little dusty. Either way, the work is funny, human, and alive on every platform.

This bio is already too long, but I never want to undersell this: I bring good vibes to the room, calm to the chaos of production, and way too many snacks to the jam sessions. (Wear elastic pants.)

My greatest work has always ben collaborative, and the reward really is in the process — and yeah, I know that sounds like a Pinterest quote stitched across an Etsy throw pillow, but I live it. (If I’m being real, I also own the pillow.) I do my best work when I feel like I belong, so I make sure everyone else in the room feels they do too.

If you want memorable creative that makes people feel seen, lean in, and hit “play again” — and you want the process to be just as fun (and finger-lickin’ measurable) — you’re gonna love me.

Let me be your rotisserie chicken.