“Sam Jones is brilliant, fearless, and commercially sharp. she has that rare instinct for relevance that separates good creatives from great ones.” — Lorenzo Delpani, Former CEO, Revlon

Hi, I’m Sam Jones. I write and direct comedy, build brands, and care an unreasonable amount about whether the funny lands.

I used to think advertising was the background soundtrack for our snack re-ups, or something we endured to get back to the show. Then I started making it. I like making the part people were planning to skip into the part they send their friends. That’s the work I want to make.

Together with teams at Paramount, Comedy Central, and renowned creative agencies, I’ve developed branded entertainment for Starbucks, Burger King, Domino’s, Nestlé, Unilever, and too many others to name without this sounding like i’m saying it with vocal fry and a hair twirl. Sometimes I take an idea from concept through the script and the shoot. Sometimes you need a writer. Sometimes you already have a script and need a director to bring your baby to life (in other words - I LOVE THE SCRIPT.) Sometimes you want a one-stop creative rotisserie chicken. I am available for all of those conversations.

The Starbucks campaign brought all of that together. After years of wanting to work with them, and multiple proactive pitches met with crickets, their brief finally landed on my desk. I found an idea marrying caffeine and connection: “Grande Gratitude,” starring Mo Heart, for RuPaul’s Drag Race. I wrote, directed and creative directed the campaign, alongside some of the best producers in the industry. Starbucks kept coming back through Paramount, asking for my team specifically. An unusually healthy outcome for an obsession.

I also help businesses figure out who they are, what they stand for and how they should sound. As co-founder and brand creative lead of Hey Caviar, I’ve helped shape the positioning, voice and campaign platform - including “Size Matters.” Building a brand you also have to help run gives you a very personal relationship with whether the work works.

I partner with designers and production teams to bring these ideas into the world. I bring a clear point of view, a collaborative approach and unexpected snacks. The snacks are not the strategy, but they’ve helped.

I care about making good work and making the room a good place to do it. People do better work when they feel they belong. I want everyone to leave feeling seen, proud of what we made together - and ideally, loving the experience enough to hire me again.

Because a deep-plane facelift is expensive AF.