DIFFERENT sam jones. same city.

I make the kind of funny that doesn’t set off the “ugh, an ad” reflex. Tight timing. Honest laughs. No filler (my face doesn’t count). I run collaborative sets: energy up, egos down. Notes are clean. Alts for days. it’s summer-camp energy with adult supervision.

My party trick is getting famous people to be themselves, with better timing. I build for post and cut anything off-button or off-brand. If I didn’t write it, I honor your script and board. I’m unreasonably obsessed with the moment that makes you feel it: the fourth-wall wink, an eye roll that tells audiences we’re in on this together.

Since 2018 at Paramount Brand Studio, I’ve led campaigns from pitch to post: writing, directing, and shipping performance-first work with national brands and celebrity talent across social, streaming, and linear.

Clients trust me and keep coming back: Drumstick, Domino’s, Starbucks, and more.

for over a decade, I’ve partnered directly with brands including Apple, Olay, Cadillac, Revlon, Purina, Playtex, Hey Caviar, Somme Institute, and with creative agencies like BBDO.

My sweet spot is where art and commerce stop pretending they don’t know each other - and start making out in the corner.

TL;DR MY APPROACH

  1. Strategy → Script: Translate the brief into a line a human would actually say.

  2. Performance → Payoff: Cast like a snob. Direct like a friend. Capture options.

  3. Edit → Share: Kill the darlings. Land the button in under :06. Deliver platform cuts and alts.

If you want ads people send to their group chat-talk to me.

Sam’s Three Best Pieces of Advice:

Be kind.

01


Under Promise. Over Deliver.

02


BELIEVE in Magic.

03