My sweet spot is where art and commerce stop pretending they don’t know each other… and start making out in the corner.
My Approach
I do it all - concept to final cut.
But directing is where it all comes together: tone, timing, talent, taste.
I build worlds, shape performances, and turn scripts into something people actually want to watch (and send to their group chat). Too safe? Too sanitized? I’m not your girl. If it’s funny, sharp, and a little unhinged, I’m in.
Whether I’m pitching, rewriting on the fly, or directing a celebrity mid-meltdown because craft services ran out of 0.2% oat milk - I get the shot. I keep the tone buoyant, the ideas sharp, and the energy just one click above spiraling. It’s part vision, part emotional triage, part pretending I’m not internally screaming. It’s improv. It’s diplomacy. It’s making chaos look intentional. And I love it.
Creative Direction
Since 2018 I’ve been leading campaigns at Paramount Brand Studio - writing, directing, and shepherding ideas from pitch to post. I work with a team of people who are sharper, funnier, and more fearless than any algorithm, or agency org chart. We make the kind of work that sticks: funny, smart, and just uncomfortable enough to hit home.
You know, the stuff that makes people laugh and re-evaluate their life choices in under :30.
Branding
I work with brands at every stage of their identity crisis: startups figuring out who they are and how they sound, legacy brands trying to stay relevant, and passion projects held together by Canva and blind optimism. My clients range from cosmetics to caviar, and my role is the same every time: find the story, crack the tone, build the world. I develop voice, messaging, and brand platforms that actually feel like someone. not something.
If your product’s great but your brand still wears khakis, call me.
If you have a budget.
I am not cheap. And I don’t do trust falls.
Let’s TURN YOUR BRAND INTO THE MAIN CHARACTER.