Nestle
NESTLE DRUMSTICK + Comedy Central w/ Christian Delgrosso
We teamed up with comedic creator Christian Delgrosso to flip the script: instead of voicing the character, he played himself—auditioning for the role of Dr. Umstick. It was meta, messy in the best way, and completely creator native. A cartoon meets casting chaos.
project overview
The Spark
Drumstick wanted to bring their animated mascot—Dr. Umstick—to life. But instead of doing it the obvious way, they wanted something funnier, smarter, and just the right amount of unhinged. The brief? Make a cartoon character feel like a cultural moment, not a marketing afterthought.
My Role
I wrote, directed, and creative directed the spot—shaping tone, pacing, and performance. The goal was to make sure the comedy hit without losing the brand—and in this world, Drumstick wasn’t just the prop, it was the co-star.
