Starbucks

Starbucks + Mo Heart: A Latte to Be Grateful For

Starbucks wanted to connect meaningfully with the LGBTQIA+ community; Not with a corporate message, but with a moment that actually felt real, funny, and human. The brief: Show up with a campaign that had heart, not just hashtags.

project overview

The Spark
Mo Heart. With a voice as bold as a double shot, and more charisma than a triple espresso, Mo served up a “Grande Gratitude” - caffeinated affirmations reminding us that we all have a latte to be grateful for. It was uplifting, absurd, and full of truth. Like great drag and great work.

My Role
I wrote, directed, and creative directed the campaign, guiding tone, structure, and performance. Mo was electric, and getting that balance of inspiration and hilarity on set was pure joy. She did more than just deliver the lines… She poured herself into the cup.

A woman with dark hair in a voluminous black hairstyle and bright makeup, dressed in a red outfit, is posing in front of a mirror surrounded by round light bulbs. She is holding a Starbucks cup and pointing towards the camera, with a background decorated with pink flowers and red curtains.

Archive (12) 🎥

A man singing or shouting with eyes closed, wearing a navy blue jacket and jeans, standing in front of a gray background with studio lights visible on sides. Overlaid text reads: 'Wendy's Pretzel Bacon Pub Cheeseburger'.
Woman in a futuristic space-themed setting wearing a shiny purple and black space suit and helmet, adjusting her helmet, with stars and planets visible through the window behind her.
Close-up of actress Miriam Shor with blue eyes and brown hair, wearing a turquoise top and small earrings, indoors with blurred background.
A man in a yellow suit sitting in a dark leather chair with his hands clasped. Behind him, a pool table and framed paintings on the wall.