With razor sharp wit and her renegade writing style, Sam Jones has conceptualized both advertising campaigns and social movements for brands such as: Purina, Revlon, Samsung, Coca Cola, and vbeauté, among others. Dubbed 'The Brand Aid', she adds humor, relevance and inspiration to companies looking to engage and connect with millennial consumers by positively disrupting the status quo.
Jones is a copywriter, a comedy writer and the director and star of At Home with Sam Jones; a Funny or Die comedy channel produced by Mathew Brian Makar that parodies Jones’ life, family and misadventures in New York City.
Hailing from Brooklyn, NY, Sam's brand of writing is real, raw and radical – certainly not the girl next door. Recognized for her outrageous and outspoken social media presence, she has become a relevant New York City personality with a significant following, always encouraging her fans to “own their crazy.”
Considered an arbiter of style and purveyor of cool, Sam curates music for various brands and events as part of "The Grindbergs," a collaboration with her partner, music aficionado, Mike Banat. Additionally, Jones is a regular host at Strut; NYC's most talked about weekly parties inside Manhattan's favorite downtown supper club, ACME.
Before devoting her life to content creation, Jones worked as the Chief Marketing Officer of Libra Leather for over five years. Known throughout the fashion industry as The Leather Queen, she transformed the 30-year-old company from a wholesale warehouse in New York City to North America’s foremost resource for high-end leather. There, she advised celebrity clients like Kanye West, Lady Gaga and Katie Holmes, among others in entertainment, fashion and design.